Sports Equity Research LLC (“SER”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, and integrity of information shared through our website and in connection with our research and advisory engagements. Because our work may involve strategic, financial, operational, commercial, and forward-looking information provided by leagues, teams, ownership groups, counterparties, consultants, and other institutional participants, we maintain a privacy framework designed to reflect the seriousness of that responsibility.
This Privacy Policy applies to information collected through our public website, direct communications, business development discussions, consulting engagements, data-sharing arrangements, request-for-proposal processes, white-paper collaborations, and other professional interactions. It covers both personal information and business information, including confidential or non-public data, to the extent handled by SER in the course of providing services or operating its platform.
We may collect contact details, professional identifiers, organization information, engagement records, communications, website usage data, and information voluntarily submitted through forms, email, or direct business contact. In the course of advisory work, we may also receive internal league data, team-level financial data, operational metrics, forecasts, strategic plans, media and sponsorship information, market expansion data, developmental league information, infrastructure planning data, valuation assumptions, governance information, and other non-public materials necessary to model growth, valuation, public-market structuring scenarios, and long-term strategic outcomes.
We use information only for legitimate business purposes, including responding to inquiries, evaluating potential engagements, performing contracted research and consulting work, building valuation models, preparing strategic analyses, creating scenario forecasts, supporting public-market structure research, maintaining client relationships, improving our methodologies, and operating our website and internal systems. Non-public league or team data is not intended to be used for unrelated purposes, resold, repurposed, or disclosed outside the scope expressly authorized in the relevant contract, statement of work, nondisclosure agreement, or written instruction.
Where a client, league, team, or other counterparty provides confidential or proprietary information, our use of that information is governed first by the applicable contract, nondisclosure agreement, consulting engagement letter, or other written arrangement. If a contract imposes stricter obligations than this Privacy Policy, the contract controls. We aim to use disclosed information only for the specific analytical, modeling, structuring, forecasting, valuation, or advisory purpose expressly contemplated by the engagement.
SER may use internal analytical tools, including internal artificial-intelligence-assisted models, to process economic data, market data, league data, financial information, and valuation assumptions in order to improve forecasting accuracy, market-growth analysis, and strategic modeling. Such use is intended solely to support internal research and contracted advisory work. Unless expressly authorized by contract, confidential client data is not intended to be used to train public-facing models, shared for unrelated third-party purposes, or incorporated into generalized external products in a form that reveals or enables reconstruction of confidential information.
We seek to implement reasonable administrative, contractual, and technical safeguards designed to protect sensitive information from unauthorized access, use, loss, alteration, or disclosure. These measures may include restricted access, need-to-know handling, internal confidentiality protocols, secure storage, segmented project files, contractual confidentiality commitments, and controlled analytical environments. No system is completely immune from risk, but we strive to apply protections appropriate to the sensitivity of the information involved.
We do not sell personal information or confidential business information. We may disclose information only as reasonably necessary: (a) to personnel, contractors, or advisors bound by confidentiality and engaged in supporting the contracted work; (b) to service providers operating infrastructure or business systems under appropriate restrictions; (c) to comply with law, regulation, court order, or lawful governmental request; (d) to protect rights, safety, property, or the integrity of our services; or (e) as otherwise expressly authorized in writing by the disclosing party or required under the engagement documents.
We may retain information for as long as reasonably necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, enforce agreements, maintain business records, or preserve project continuity. Contractual retention, deletion, return, archival, or destruction requirements will be honored where applicable and controlling.
Because SER aspires to operate as a global research entity, information may be analyzed in cross-border business contexts. Where international data transfers are relevant, we intend to handle data in a manner consistent with applicable law, contractual obligations, and practical confidentiality safeguards appropriate to the engagement.
Individuals or authorized representatives may contact us regarding access, correction, update, or deletion requests relating to personal information, subject to legal and contractual limitations. Requests concerning confidential business information may require verification of authority and may be governed by the relevant engagement documents.
Our website may use standard analytics, cookies, server logs, or similar technologies to understand site performance, traffic, user interaction, security issues, and service improvement. These technologies are not intended to override any specific confidentiality commitments applicable to client data shared outside the website.
Information provided to SER in connection with prospective or active engagements is not intended to be exploited for unrelated commercial use, competitive advantage, publication, external distribution, or model reuse beyond what is expressly permitted by the controlling contract. We treat this principle as central to trust in any league, team, or ownership advisory relationship.
We may update this Privacy Policy from time to time. Updated versions will become effective when posted unless otherwise stated. Material engagement-specific confidentiality protections remain governed by contract.
Questions regarding this Privacy Policy, data handling, confidentiality, or engagement-specific data use may be directed to Sports Equity Research LLC through the website contact page or other official business contact channels.
